5 Ways to Grow Your Real Estate Business During COVID-19

by Dusty Rhodes on Jul 30, 2020  in 
  • Realtors
  • affordable moving
  • Real Estate


It’s no secret that the novel coronavirus is affecting all kinds of industries, including real estate. People are hesitant to show their homes, some are worried about looking at homes, and Open Houses are no longer allowed these days. During these uncertain times, it’s important to remember that your real estate business doesn’t have to shut down. You simply need to alter your business strategy to accommodate this ever-changing environment. Here are some great ways that agents can stay connected with clients and continue growing their business during this pandemic.


Make the Most of Social Media

Managing and updating a social media account may seem like a daunting task, yet 2.8 billion people are using social media so you would be missing out on a huge market by ignoring it. If you want to grow your business, it’s worth your while to get active on social media. This is the perfect way to post useful content for clients, share helpful real estate tips, congratulate new homebuyers, and post updates about safety concerns amid the pandemic. Consistently posting high-quality content will keep your business up to date and your clients well informed.


Share Real Estate Tips and Tricks

You might not be able to meet with your clients face to face, but that doesn’t have to stop you from providing them with pertinent information that will help them sell their house. Share tips on how to stage your home on a budget, how to improve your home’s curb appeal, and how to show your home safely during COVID. You can even include news articles that your clients might find helpful. Potential clients might see your posts and be impressed by your wealth of knowledge and real estate expertise.


Provide Virtual Tours and Open Houses

With social distancing guidelines restricting traditional Open Houses and home tours, realtors have had to get creative in order to reach potential buyers. Virtual tours and open houses are a great way to connect with prospective clients safely and in real-time. Most people utilize the internet for their home search anyway, so offering additional interactive experiences can be a great selling tactic. Not only is this a great way to help your current clients, but prospective clients might be impressed by your ability to adjust your selling strategy to reflect the current economic situation.


Stock Up on New Leads

Just like most of us stocked up on household supplies to get us through the pandemic, this is also a good time to stock up on new prospects. Since most realtors are working remotely and spending less time face to face with clients, they likely have a bit more time to devote to generating new leads. Even if people are still skeptical about buying or selling their home during COVID, your business will be well-served in the long run by having a deeper pool of clients to work with when the pandemic ends. Spend this time reaching out via social media, following up though email, sending potential clients YouTube videos or web conferencing, and revamping mailings.


Alter Your Solutions to Help with COVID Concerns

Chances are you will have prospective clients who have legitimate concerns about buying or selling a home during COVID. Spend some time asking them questions and figuring out their exact pain points so you can change your angle in order to adapt to their needs. A few examples of COVID related concerns include:

  • ●Worry about having strangers come into their home
  • ●Concerns about their home sitting on the market too long
  • ●Fear that they might contract the virus looking at houses
  • ●Adapting to new marketing strategies amid social distancing

Your job is to focus on these pain points and adapt the angle in your sales pitch to show how your solutions can help. This is a great way to earn the trust of prospective clients and show them you are maintaining safety as your top priority.






Dusty Rhodes